Care Cottages, Nationwide’s newest offering, and one we feel has a great future. We displayed our first in Iowa (see the movie here), and brought a second to the MedTrade Show in Atlanta last year. MedTrade is a large product showing for the home healthcare industry. We showed off our 600 square foot, fully accessible cottage. These cottages, sometimes known as “Granny Flats” are designed to be brought onto a property near the main home to provide independent space for a family member that needs medical assisted living.
We were the hit of the show, and it taught us a bunch about the home healthcare industry, and industry that is growing rapidly as a result of the aging population. We learned that statistically, people live longer when they’re able to stay with family versus an assisted living center. We learned that home retrofit is a huge business, but one fraught with plenty of negative side effects. One specialist who visited us at Medtrade said something that made us proud of our Care-Cottage development: There are two alternatives if a family has someone who needs an assisted living alternative: Bring them home (and often modify the home for them) or institutionalization. Now there’s a third option with Care Cottage. And it’s a rare situation where there is an option – like Care Cottages – where it’s both the most overwhelmingly preferred of the three, while also being the least expensive.